Project Description

Meander’s first release was the 2003 vintage, and owner/winemaker Amy Aiken hired us to help her increase her direct consumer sales as well as her out of state distribution, make slight modifications to the existing front label to improve consumer awareness of Napa Valley appellation and varietal, and accomplish a re-write and freshening of her existing website. We were able to accomplish all of these objectives within a few months. We also created a Vertical Response template for her to use to communicate more often and more professionally with her existing consumer list.